Effects of product reviews on purchase intention : online shopping from a presence perspective.

• المؤلف الرئيسي: He, Xiaoyu.
• مؤلفون آخرون: Hao Xiaoming
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/54846

Business-to-consumer (B2C) online retailing is becoming more and more popular among Chinese consumers. With the rise of online fraud, there is an increasing need for consumers to reduce the potential risks with online purchase. Research shows that consumer product reviews (CPRs), as a form of electr...