60至70年代新加坡广播电视与话剧的跨媒介交流现象 = The transmedia communication phenomenon of Singapore broadcasting television and theatre (1960s-1970s)

• Main Author: 蔡沁凯 Chua, Sin Kai
• Other Authors: Quah Sy Ren
• Format: Final Year Project
• Language: Chinese
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/54930
• Institution: Nanyang Technological University

1960年代新加坡建国之后，在经济匮乏条件下，文化产业应运而生，促使当时的广播电视和话剧走上产业化、蓬勃与多元发展的道路。建国时期至70年代中话剧的热潮在社会涌现，影响当时起步快速的广播电视的发展趋向，也促成了广播电视与话剧跨媒介交流的契机。同时，国家发展的历史脉络、科技发展、社会教育情境也提供了一个适当的环境促成广播电视与话剧这两种不同媒介的跨媒介交流。然而，广播电视工作者与剧团的积极努力也是促成跨界成功的因素。广播电视与话剧的跨媒介交流除了为双方带来了正面的进展与利益，也为当时的社会开拓了全新的文化消费模式，促进经济与文化水平的进步。然而，这个跨媒介交流也面对了种种局限与挑战促，影响了跨媒介的交流与合作。本文将会以新加坡广播电视与话剧作为研究对象，以跨媒介作为切入点，深入的研究广播电视与话剧在60至70年代中的新加坡历史文化语境下如何产生跨媒介交流现象。另外，本文也会深入探讨导致这种跨媒介交流现象的因素与其面对的局限与挑战。为了更具体地再现此现象，本文将主要以新加坡广播电台儿童剧社、丽的呼声、新加坡电视台作为主要的论述例子。 Due to a lack of economic activities after Singapore's independence in the 60s, the local television, radio and theatre scenes were formed as the cultural industry was flourishing. The industralization of the Singapore Broadcasting Television and theatres led the industry to a rapid and pluralistic development. From 1965 to mid 70s, the theatre industry became very popular in society and this influenced the Singapore Broadcasting Television’s direction of development. Therefore, a transmedia communication phenomenon was created between the Broadcasting television and theatre industry. At the same time, the development roadmap of Singapore, technology advancement and social education development provided a suitable environment and opportunity for the transmedia communication. The efforts of the theatre and media practitioners also contributed to the success of the communication. The transmedia communication not only brought along positive growth and mutual benefits to both industries, it also opened up a whole new level of cultural consumption patterns to the society. Moreover, social and economic growth were also enhanced in the process. However, the transmedia communication phenomenon was faced with different challenges and difficulties at times. This thesis sets the boundary of discourse between the 60s and 70s. It aims to examine how the transmedia communication phenomenon was developed between the Singapore Broadcasting Television and the Theatre and the factors which propelled the growth of the transmedia communication. It also explores the challenges and difficulties which were faced by the two industries. Children’s drama club, Rediffusion Singapore and Radio Television Singapore are the main examples in the discussion