Examining NTU undergraduates’ views regarding the effectiveness and relevance of the Speak Mandarin Campaign in Singapore.

• Main Author: Tan, Jia Min.
• Other Authors: Francesco Paolo Cavallaro
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/54982
• Institution: Nanyang Technological University

First launched in 1979, the Speak Mandarin Campaign (SMC) of Singapore has been successful in attaining its original aim of encouraging Chinese Singaporeans to replace their use of the Chinese vernaculars with Mandarin Chinese. Since 1991, the SMC has shifted its focus to encouraging the use of Mand...