An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions

Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket...

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Main Authors: Lee, Dorothy Jing, Wong, Siu Mun, Yue, Yean Feng
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55507
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-55507
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spelling sg-ntu-dr.10356-555072023-05-19T06:24:08Z An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions Lee, Dorothy Jing Wong, Siu Mun Yue, Yean Feng Nanyang Business School Koh Moy Yin DRNTU::Business::General Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket scene e.g., Cold Storage, NTUC Fairprice and Yaohan. Various important store attributes have been identified to provide an insight into how retailers can differentiate their supermarkets from competitors. BUSINESS 2014-03-11T06:26:59Z 2014-03-11T06:26:59Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55507 en Nanyang Technological University 85 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::General
spellingShingle DRNTU::Business::General
Lee, Dorothy Jing
Wong, Siu Mun
Yue, Yean Feng
An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
description Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket scene e.g., Cold Storage, NTUC Fairprice and Yaohan. Various important store attributes have been identified to provide an insight into how retailers can differentiate their supermarkets from competitors.
author2 Nanyang Business School
author_facet Nanyang Business School
Lee, Dorothy Jing
Wong, Siu Mun
Yue, Yean Feng
format Final Year Project
author Lee, Dorothy Jing
Wong, Siu Mun
Yue, Yean Feng
author_sort Lee, Dorothy Jing
title An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
title_short An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
title_full An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
title_fullStr An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
title_full_unstemmed An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
title_sort exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
publishDate 2014
url http://hdl.handle.net/10356/55507
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