An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions
Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket...
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sg-ntu-dr.10356-555072023-05-19T06:24:08Z An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions Lee, Dorothy Jing Wong, Siu Mun Yue, Yean Feng Nanyang Business School Koh Moy Yin DRNTU::Business::General Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket scene e.g., Cold Storage, NTUC Fairprice and Yaohan. Various important store attributes have been identified to provide an insight into how retailers can differentiate their supermarkets from competitors. BUSINESS 2014-03-11T06:26:59Z 2014-03-11T06:26:59Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55507 en Nanyang Technological University 85 p. application/pdf |
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DRNTU::Business::General Lee, Dorothy Jing Wong, Siu Mun Yue, Yean Feng An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
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Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket scene e.g., Cold Storage, NTUC Fairprice and Yaohan. Various important store attributes have been identified to provide an insight into how retailers can differentiate their supermarkets from competitors. |
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Nanyang Business School |
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Nanyang Business School Lee, Dorothy Jing Wong, Siu Mun Yue, Yean Feng |
format |
Final Year Project |
author |
Lee, Dorothy Jing Wong, Siu Mun Yue, Yean Feng |
author_sort |
Lee, Dorothy Jing |
title |
An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
title_short |
An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
title_full |
An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
title_fullStr |
An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
title_full_unstemmed |
An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
title_sort |
exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions |
publishDate |
2014 |
url |
http://hdl.handle.net/10356/55507 |
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1770564977903534080 |