An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions

• Main Authors: Lee, Dorothy Jing, Wong, Siu Mun, Yue, Yean Feng
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55507
• Institution: Nanyang Technological University

Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket...