An exploratory study of the relationship between store-related stimuli and consumers' price-quality-value perceptions

• المؤلفون الرئيسيون: Lee, Dorothy Jing, Wong, Siu Mun, Yue, Yean Feng
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business::General
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/55507

Much research has been done to identify the underlying constructs that influence consumers’ value perceptions of supermarkets. This exploratory study aims to investigate the relationship between store-related stimuli and the consumer’s perception of price, quality and value in the local supermarket...