A strategic analysis of the Asia Pacific airline industry

The airline industry has undergone an expansion unrivalled by any other form of public transport. Its rate of technological changes has been exceptional and has resulted in falling costs and comparatively cheaper fares which have stimulated a very rapid growth in the demand for its services. This sc...

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Bibliographic Details
Main Authors: Leong, Cindy Su Yen, Lim, Huey Tyug, Tan, Siew Wan
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55510
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Institution: Nanyang Technological University
Language: English
Description
Summary:The airline industry has undergone an expansion unrivalled by any other form of public transport. Its rate of technological changes has been exceptional and has resulted in falling costs and comparatively cheaper fares which have stimulated a very rapid growth in the demand for its services. This scenario is especially applicable to the Asia Pacific region.