Investments in China by Ses-listed companies

• Main Authors: Lee, Chen Chia, Ling, Ng Chze, Peng, Audrey Teo Wan
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/55523
• Institution: Nanyang Technological University

Competition in the airline industry has intensified over the decade concurrent with the rapid growth in air travel. Two of the defensive strategies employed by airline companies to retain customers are customer satisfaction and switching...