Investments in China by Ses-listed companies

• Main Authors: Lee, Chen Chia, Ling, Ng Chze, Peng, Audrey Teo Wan
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Business::Accounting
• 在線閱讀: http://hdl.handle.net/10356/55523

Competition in the airline industry has intensified over the decade concurrent with the rapid growth in air travel. Two of the defensive strategies employed by airline companies to retain customers are customer satisfaction and switching...