Changes of consumption pattern and retail business in China

• Main Authors: Seng, Chew Chu, Chin, Goh Hui, Beng, Lee Suan
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/55528
• Institution: Nanyang Technological University

Competition in the airline industry has intensified over the decade concurrent with the rapid growth in air travel. Two of the defensive strategies employed by airline companies to retain customers are customer satisfaction and switching barriers. In particular, a switching barrier unique t...