Marketing a non-profit organisation - community chest.

• Main Authors: Cheong, Winnie Mong Khim, Chua, Tuan Hong, Ng, Yee San
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55566
• Institution: Nanyang Technological University

Non-profit organisations (NPOs) may differ from business enterprises in a number of aspects such as in their organisational hierarchy and characteristic of managers and staff. However, the general concept of marketing still applies as an NPO can be seen as one that sells a cause. Donations to a char...