The perception of life insurance agents by the public

Life insurance agents have always been perceived to be suffering from an image problem. In Singapore, a social stigma is attached to the role of a life agent. Many studies on how the general public view life insurance agents have initiated in the past. However, no resea...

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Bibliographic Details
Main Authors: Chan, Mike Hong Keong, Kong, Yew Wah, Lee, Jiunn Woei
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55585
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Institution: Nanyang Technological University
Language: English