The perception of life insurance agents by the public

• Main Authors: Chan, Mike Hong Keong, Kong, Yew Wah, Lee, Jiunn Woei
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55585
• Institution: Nanyang Technological University

Life insurance agents have always been perceived to be suffering from an image problem. In Singapore, a social stigma is attached to the role of a life agent. Many studies on how the general public view life insurance agents have initiated in the past. However, no resea...