Effect of corporate name changes on value of companies

• Main Authors: Choy, Chun Yen, Lim, Hwee Ee, Shen, Pei Ling
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55594
• Institution: Nanyang Technological University

This study has three purposes, viz., ( 1) to identify the reasons for changing a corporate name and the types of expenditures incurred in the name change process; (2) to identify the perception of general investors towards the companies with regards to their name changes; and (3) to analyse...