The problems and issues of market survey in Singapore context

• Main Authors: Ang, Moh Chuan, Khong, Yew Cheong, Tan, Kim Yong
• Other Authors: School of Accountance and Business
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55751
• Institution: Nanyang Technological University

The market research service has been available in Singapore for over two decades. Initially, the utilization of research was confined to mostly multinational and large local corporations (Quah, 1991). However, in more recent times, small and medium companies have also gained mor...