The problems and issues of market survey in Singapore context
The market research service has been available in Singapore for over two decades. Initially, the utilization of research was confined to mostly multinational and large local corporations (Quah, 1991). However, in more recent times, small and medium companies have also gained mor...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/55751 |
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| Institution: | Nanyang Technological University |
| Language: | English |