Singapore girl, you're a great way to fly : examining flight attendants' perceptions on gender stereotypes

This paper explores how flight attendants perceive gender stereotypes and gender ideologies embedded in their occupation, with references to Singapore International Airlines (SIA) and her corporate icon, the Singapore Girl (SG). As an icon, the SG is also an embodiment of multiple meanings subjected...

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Bibliographic Details
Main Author: So, Yinn Yann
Other Authors: Francois Mathey
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55810
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Institution: Nanyang Technological University
Language: English