Singapore girl, you're a great way to fly : examining flight attendants' perceptions on gender stereotypes
This paper explores how flight attendants perceive gender stereotypes and gender ideologies embedded in their occupation, with references to Singapore International Airlines (SIA) and her corporate icon, the Singapore Girl (SG). As an icon, the SG is also an embodiment of multiple meanings subjected...
Saved in:
Main Author: | So, Yinn Yann |
---|---|
Other Authors: | Francois Mathey |
Format: | Final Year Project |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/55810 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Language: | English |
Similar Items
-
"You're too tall!" constructing the tall girl.
by: Leo, Sin Hwee.
Published: (2013) -
“You Play Like That Because You’re a Girl!” A Phenomenological Analysis of the Female Gaming Experience
by: Gohu, Katherine Lauren
Published: (2020) -
“You Play Like That Because You’re a Girl!” A Phenomenological Analysis of the Female Gaming Experience
by: Gohu, Katherine Lauren
Published: (2020) -
Singapore Airlines : a great way to fly.
by: Low, Joyce Bee Hui., et al.
Published: (2008) -
Smile, you're on identity camera
by: Ning, Y., et al.
Published: (2013)