Marketing of consumer loans

• Main Authors: Hia, Jolene Hui Bin, Lee, San San, Wong, Lai Yoke
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/56392
• Institution: Nanyang Technological University

In Singapore today, everything from shampoo to designer wears come in an array of brands and packagings. Financial products are no exception.