Marketing strategies of banks in the consumer loans market

The motivation for this report has arisen from our observation of the recent increase in promotional efforts of banks in pursuing the 'man-on-the street'. Statistics has shown an increasing amount of loans to professionals and private individuals too. It would, therefore, be interesting...

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Bibliographic Details
Main Authors: Lee, Bee Lan, Tan, Annie Kar Hwee, Wong, Yen Nee
Other Authors: Ravinder K. Zutshi
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64293
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Institution: Nanyang Technological University
Language: English