Marketing strategies of banks in the consumer loans market

• Main Authors: Lee, Bee Lan, Tan, Annie Kar Hwee, Wong, Yen Nee
• Other Authors: Ravinder K. Zutshi
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64293
• Institution: Nanyang Technological University

The motivation for this report has arisen from our observation of the recent increase in promotional efforts of banks in pursuing the 'man-on-the street'. Statistics has shown an increasing amount of loans to professionals and private individuals too. It would, therefore, be interesting...