Think in this way, then think in that way : imposing a switch between intuition and rationalization thinking approach for creative ideation

This study investigated the impacts of different problem-solving approaches on creative ideation. In particular, the effects of intuition and rationalization on creativity, novelty and response utility were examined. Three hundred and twelve undergraduates (M age = 20.85 years, SD = 1.61) were rando...

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Bibliographic Details
Main Author: Bai, Shuming
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/56993
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Institution: Nanyang Technological University
Language: English
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