Think in this way, then think in that way : imposing a switch between intuition and rationalization thinking approach for creative ideation

• Main Author: Bai, Shuming
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Psychology::Experimental psychology
• Online Access: http://hdl.handle.net/10356/56993
• Institution: Nanyang Technological University

This study investigated the impacts of different problem-solving approaches on creative ideation. In particular, the effects of intuition and rationalization on creativity, novelty and response utility were examined. Three hundred and twelve undergraduates (M age = 20.85 years, SD = 1.61) were rando...