Switching behaviour of retail banking customers in Singapore
87 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57583 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-575832023-05-19T05:44:58Z Switching behaviour of retail banking customers in Singapore Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent Philip Gerrard Nanyang Business School DRNTU::Business 87 p. The present study sought to establish the extent to which Singaporeans have switched banks in the past and the reasons which caused switching to take place. The study also attempted to distinguish switchers from non-switchers using demographic and psychographic variables. ACCOUNTANCY 2014-04-07T10:48:59Z 2014-04-07T10:48:59Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57583 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent Switching behaviour of retail banking customers in Singapore |
| description |
87 p. |
| author2 |
Philip Gerrard |
| author_facet |
Philip Gerrard Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent |
| format |
Final Year Project |
| author |
Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent |
| author_sort |
Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent |
| title |
Switching behaviour of retail banking customers in Singapore |
| title_short |
Switching behaviour of retail banking customers in Singapore |
| title_full |
Switching behaviour of retail banking customers in Singapore |
| title_fullStr |
Switching behaviour of retail banking customers in Singapore |
| title_full_unstemmed |
Switching behaviour of retail banking customers in Singapore |
| title_sort |
switching behaviour of retail banking customers in singapore |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57583 |
| _version_ |
1770565664169263104 |