The marketing of alcoholic drinks and its legal issues
108 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57585 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-575852023-05-19T06:24:05Z The marketing of alcoholic drinks and its legal issues Choy Seng Fatt, Chow Wendy, Leow Chee Wei Austin Pulle Nanyang Business School DRNTU::Business::Marketing 108 p. Alcohol consumption is on the increase in Singapore. Unlike cigarette smoking which is widely discouraged through a variety of measures, the consumption of alcohol is regulated mostly indirectly through excise taxes and constraints on distribution. Accordingly, it is timely to undertake a study that combines all aspect of alcoholic drinks. This study therefore addresses the marketing, social and legal issues pertaining to alcoholic drinks. BUSINESS 2014-04-07T10:49:05Z 2014-04-07T10:49:05Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57585 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Choy Seng Fatt, Chow Wendy, Leow Chee Wei The marketing of alcoholic drinks and its legal issues |
| description |
108 p. |
| author2 |
Austin Pulle |
| author_facet |
Austin Pulle Choy Seng Fatt, Chow Wendy, Leow Chee Wei |
| format |
Final Year Project |
| author |
Choy Seng Fatt, Chow Wendy, Leow Chee Wei |
| author_sort |
Choy Seng Fatt, Chow Wendy, Leow Chee Wei |
| title |
The marketing of alcoholic drinks and its legal issues |
| title_short |
The marketing of alcoholic drinks and its legal issues |
| title_full |
The marketing of alcoholic drinks and its legal issues |
| title_fullStr |
The marketing of alcoholic drinks and its legal issues |
| title_full_unstemmed |
The marketing of alcoholic drinks and its legal issues |
| title_sort |
marketing of alcoholic drinks and its legal issues |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57585 |
| _version_ |
1770563849828696064 |