A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective

121 p.

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Bibliographic Details
Main Author:	Chua Meng Joo, Loo Hui Min, Tan Kai Hiang
Other Authors:	Low Siow Siam, Peter Issac
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/57596
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-575962023-05-19T03:30:03Z A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective Chua Meng Joo, Loo Hui Min, Tan Kai Hiang Low Siow Siam, Peter Issac Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 121 p. The literature review shows that discussed waterfront sites have been rejuvenated and recreated into lively entertainment spots. The practice is commonplace overseas and this concept of an entertainment hub is steeped in origin especially among western countries. Often, people who have patronised such places, strongly associate, among other things, the waterfront site (venue) as a key reason (the brand factor) that draws them there. ACCOUNTANCY 2014-04-07T10:49:44Z 2014-04-07T10:49:44Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57596 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chua Meng Joo, Loo Hui Min, Tan Kai Hiang A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
description	121 p.
author2	Low Siow Siam, Peter Issac
author_facet	Low Siow Siam, Peter Issac Chua Meng Joo, Loo Hui Min, Tan Kai Hiang
format	Final Year Project
author	Chua Meng Joo, Loo Hui Min, Tan Kai Hiang
author_sort	Chua Meng Joo, Loo Hui Min, Tan Kai Hiang
title	A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
title_short	A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
title_full	A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
title_fullStr	A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
title_full_unstemmed	A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective
title_sort	preliminary survey of boat quay (singapore) : a consumer behaviour perspective
publishDate	2014
url	http://hdl.handle.net/10356/57596
_version_	1770567506571821056

A preliminary survey of Boat Quay (Singapore) : a consumer behaviour perspective

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