The buying process for a businessman's hotel accommodation : implications for 5-stars hotels' marketing strategies

142 p.

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Bibliographic Details
Main Author: Chuang Nai Tsong Edwin, Teo Siew Li, Koh Lay Hoon
Other Authors: Loi Soh Loi
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/57616
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Institution: Nanyang Technological University