An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study

• Main Authors: Han, June Yan Ling, Tan, Lay See, Tay, Geok Choo
• Other Authors: Low Siow Siam, Peter Issac
• Format: Final Year Project
• Published: 2014
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/57671
• Institution: Nanyang Technological University

138 p.