An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study

138 p.

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Bibliographic Details
Main Authors:	Han, June Yan Ling, Tan, Lay See, Tay, Geok Choo
Other Authors:	Low Siow Siam, Peter Issac
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/57671
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-57671
record_format	dspace
spelling	sg-ntu-dr.10356-576712023-05-19T06:09:02Z An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study Han, June Yan Ling Tan, Lay See Tay, Geok Choo Low Siow Siam, Peter Issac Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 138 p. The purpose of this empirical study is to identify the store image attributes that Singaporean shoppers consider most important when shopping in a supermarket. As such, the study measures consumers' perceptions of the store image of the local chain, NTUC FairPrice, versus that of Sogo Supermarket, a Japanese-owned store. BUSINESS 2014-04-07T10:54:11Z 2014-04-07T10:54:11Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57671 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Han, June Yan Ling Tan, Lay See Tay, Geok Choo An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study
description	138 p.
author2	Low Siow Siam, Peter Issac
author_facet	Low Siow Siam, Peter Issac Han, June Yan Ling Tan, Lay See Tay, Geok Choo
format	Final Year Project
author	Han, June Yan Ling Tan, Lay See Tay, Geok Choo
author_sort	Han, June Yan Ling
title	An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study
title_short	An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study
title_full	An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study
title_fullStr	An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study
title_full_unstemmed	An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study
title_sort	exploratory study of consumers' perceptions of supermarkets in singapore : a store image study
publishDate	2014
url	http://hdl.handle.net/10356/57671
_version_	1770565310950146048

An exploratory study of consumers' perceptions of supermarkets in Singapore : a store image study

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