The survivability of the infomercial industry in the next century
90 p.
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2014
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sg-ntu-dr.10356-578312023-05-19T07:23:12Z The survivability of the infomercial industry in the next century Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting Lee Pui Mun Nanyang Business School DRNTU::Business 90 p. The year 1994 could be termed as The Attack of Infomercials. The local media gave this new shopping phenomenon generous coverage and it became a "hot" conversation topic Now, more than two years after the invasion, the fervor and buying fever brought about by the initial hype has died down. This is the appropriate time to evaluate the performance of infomercials and analyze its prospects. Thus, this report's main objective is to predict whether the infomercial industry will survive into the 21st century and in the process, contribute to the understanding of an important emerging trend. BUSINESS 2014-04-07T11:02:34Z 2014-04-07T11:02:34Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57831 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
| topic |
DRNTU::Business |
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DRNTU::Business Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting The survivability of the infomercial industry in the next century |
| description |
90 p. |
| author2 |
Lee Pui Mun |
| author_facet |
Lee Pui Mun Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting |
| format |
Final Year Project |
| author |
Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting |
| author_sort |
Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting |
| title |
The survivability of the infomercial industry in the next century |
| title_short |
The survivability of the infomercial industry in the next century |
| title_full |
The survivability of the infomercial industry in the next century |
| title_fullStr |
The survivability of the infomercial industry in the next century |
| title_full_unstemmed |
The survivability of the infomercial industry in the next century |
| title_sort |
survivability of the infomercial industry in the next century |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57831 |
| _version_ |
1772825598170759168 |