Supermarket shoppers' behaviour
81 p.
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2014
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| Online Access: | http://hdl.handle.net/10356/57852 |
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sg-ntu-dr.10356-578522023-05-19T05:41:34Z Supermarket shoppers' behaviour Mavis Tan B Hoon, Annie Toh Chin Chin, Kristin Loh Siew Lan Tan Kai Guan, Clement Nanyang Business School DRNTU::Business 81 p. The convenience of being able to shop for all types of groceries under one roof, growing consumer affluence and a growing number of suburban shopping centres are some of the reasons that has led to the increase in the number of supermarkets in Singapore. As consumers become more sophisticated, demanding wider choices and better quality services from retailers, the latter are faced with the challenge of developing retail strategies in response to changing consumer's behaviour and taste. BUSINESS 2014-04-07T11:03:48Z 2014-04-07T11:03:48Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57852 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Mavis Tan B Hoon, Annie Toh Chin Chin, Kristin Loh Siew Lan Supermarket shoppers' behaviour |
| description |
81 p. |
| author2 |
Tan Kai Guan, Clement |
| author_facet |
Tan Kai Guan, Clement Mavis Tan B Hoon, Annie Toh Chin Chin, Kristin Loh Siew Lan |
| format |
Final Year Project |
| author |
Mavis Tan B Hoon, Annie Toh Chin Chin, Kristin Loh Siew Lan |
| author_sort |
Mavis Tan B Hoon, Annie Toh Chin Chin, Kristin Loh Siew Lan |
| title |
Supermarket shoppers' behaviour |
| title_short |
Supermarket shoppers' behaviour |
| title_full |
Supermarket shoppers' behaviour |
| title_fullStr |
Supermarket shoppers' behaviour |
| title_full_unstemmed |
Supermarket shoppers' behaviour |
| title_sort |
supermarket shoppers' behaviour |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57852 |
| _version_ |
1770567272176287744 |