Cognitive development of children towards advertising.

61 p.

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Bibliographic Details
Main Author:	Wong Shiang Yang Jimmy, Lee Wai Kwong Vernon, Teoh Hoo Yam Jonanthon
Other Authors:	Nanyang Business School
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/57978
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-57978
record_format	dspace
spelling	sg-ntu-dr.10356-579782023-05-19T06:24:07Z Cognitive development of children towards advertising. Wong Shiang Yang Jimmy, Lee Wai Kwong Vernon, Teoh Hoo Yam Jonanthon Nanyang Business School DRNTU::Business::Advertising 61 p. As we go about our daily life, the constant bombardment by torrents of advertisement around us had in a way made us rather immune to their persuasion and puffery. Adults have built up such good defence mechanism against advertisers' claims such that we do not see them going on mindless shopping rampage. This thus made us ponder if the same applies for children and when do they start developing this ability to discern puffery from facts? BUSINESS 2014-04-07T11:10:42Z 2014-04-07T11:10:42Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57978 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Wong Shiang Yang Jimmy, Lee Wai Kwong Vernon, Teoh Hoo Yam Jonanthon Cognitive development of children towards advertising.
description	61 p.
author2	Nanyang Business School
author_facet	Nanyang Business School Wong Shiang Yang Jimmy, Lee Wai Kwong Vernon, Teoh Hoo Yam Jonanthon
format	Final Year Project
author	Wong Shiang Yang Jimmy, Lee Wai Kwong Vernon, Teoh Hoo Yam Jonanthon
author_sort	Wong Shiang Yang Jimmy, Lee Wai Kwong Vernon, Teoh Hoo Yam Jonanthon
title	Cognitive development of children towards advertising.
title_short	Cognitive development of children towards advertising.
title_full	Cognitive development of children towards advertising.
title_fullStr	Cognitive development of children towards advertising.
title_full_unstemmed	Cognitive development of children towards advertising.
title_sort	cognitive development of children towards advertising.
publishDate	2014
url	http://hdl.handle.net/10356/57978
_version_	1770567189653356544

Cognitive development of children towards advertising.

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