Comparison of how different countries market themselves in Singapore

99 p.

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Bibliographic Details
Main Author:	Wong Sook Mun Karen, Yap Sheue Wen Angelyn, Wong Fiona
Other Authors:	Bvsan Murthy
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/57980
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-579802023-05-19T06:16:18Z Comparison of how different countries market themselves in Singapore Wong Sook Mun Karen, Yap Sheue Wen Angelyn, Wong Fiona Bvsan Murthy Nanyang Business School DRNTU::Business::Marketing 99 p. The motivation behind this Applied Research Project (ARP) is the interest of our group in determining whether the marketing strategies adopted by the various countries (namely, Australia, Indonesia, India and Britain) are actually meeting the needs of the Singapore travelers. The objective of this project is to determine the effectiveness of the marketing strategies of the four countries. The Singapore travelers may perceive each country to have certain unique characteristics, based on the marketing strategies by each country. We then try to determine if the characteristics marketed by each country appeals to the Singapore travelers. ACCOUNTANCY 2014-04-07T11:10:49Z 2014-04-07T11:10:49Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57980 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Wong Sook Mun Karen, Yap Sheue Wen Angelyn, Wong Fiona Comparison of how different countries market themselves in Singapore
description	99 p.
author2	Bvsan Murthy
author_facet	Bvsan Murthy Wong Sook Mun Karen, Yap Sheue Wen Angelyn, Wong Fiona
format	Final Year Project
author	Wong Sook Mun Karen, Yap Sheue Wen Angelyn, Wong Fiona
author_sort	Wong Sook Mun Karen, Yap Sheue Wen Angelyn, Wong Fiona
title	Comparison of how different countries market themselves in Singapore
title_short	Comparison of how different countries market themselves in Singapore
title_full	Comparison of how different countries market themselves in Singapore
title_fullStr	Comparison of how different countries market themselves in Singapore
title_full_unstemmed	Comparison of how different countries market themselves in Singapore
title_sort	comparison of how different countries market themselves in singapore
publishDate	2014
url	http://hdl.handle.net/10356/57980
_version_	1770567547743109120

Comparison of how different countries market themselves in Singapore

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