Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9662 |
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| Institution: | Nanyang Technological University |