Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.

Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.

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Bibliographic Details
Main Authors:	Tan, Hock Choon., Tan, Shi Xing., Yap, Filicia Xinyi.
Other Authors:	Tan, How Joo
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/9662
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9662
record_format	dspace
spelling	sg-ntu-dr.10356-96622023-05-19T06:24:06Z Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore. Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi. Tan, How Joo Nanyang Business School DRNTU::Business::Marketing Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore. 2008-09-24T07:34:49Z 2008-09-24T07:34:49Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9662 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi. Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
description	Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.
author2	Tan, How Joo
author_facet	Tan, How Joo Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi.
format	Final Year Project
author	Tan, Hock Choon. Tan, Shi Xing. Yap, Filicia Xinyi.
author_sort	Tan, Hock Choon.
title	Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
title_short	Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
title_full	Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
title_fullStr	Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
title_full_unstemmed	Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.
title_sort	study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/9662
_version_	1770565929714843648

Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.

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