Study of how demographics, psychographics, and selection criteria affect the marketing strategies of credit cards in Singapore.

• Main Authors: Tan, Hock Choon., Tan, Shi Xing., Yap, Filicia Xinyi.
• Other Authors: Tan, How Joo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9662
• Institution: Nanyang Technological University

Study of how demographics, psychographics and selection criteria affect the marketing strategies of credit cards in Singapore.