Consumers ' choice of credit/charge card
The purpose of this research is to uncover the factors that affect consumers' choice of credit or charge card. Recent developments have indicated that the intensity of competition in the card market has increased. Therefore, part of the objectives of the current study would be to identify th...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64295 |
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| Institution: | Nanyang Technological University |
| Language: | English |