Consumers ' choice of credit/charge card

• Main Authors: Lim, Susan Gim Peng, Low Wee Choo
• Other Authors: William Tan Chee Meng
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/64295
• Institution: Nanyang Technological University

The purpose of this research is to uncover the factors that affect consumers' choice of credit or charge card. Recent developments have indicated that the intensity of competition in the card market has increased. Therefore, part of the objectives of the current study would be to identify th...