How are credit card packages and cardholder behaviour affected by consumer's demographics?

• Main Authors: Gow, Yujie., Gwee, Li Ping., Ng, Mei Shan.
• Other Authors: Lee, Hon Sing
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance
• Online Access: http://hdl.handle.net/10356/10324
• Institution: Nanyang Technological University

This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior to...