How are credit card packages and cardholder behaviour affected by consumer's demographics?

This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior to...

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Bibliographic Details
Main Authors:	Gow, Yujie., Gwee, Li Ping., Ng, Mei Shan.
Other Authors:	Lee, Hon Sing
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Finance
Online Access:	http://hdl.handle.net/10356/10324
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10324
record_format	dspace
spelling	sg-ntu-dr.10356-103242023-05-19T07:23:11Z How are credit card packages and cardholder behaviour affected by consumer's demographics? Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan. Lee, Hon Sing Nanyang Business School DRNTU::Business::Finance This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority. 2008-09-24T07:42:25Z 2008-09-24T07:42:25Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10324 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Finance
spellingShingle	DRNTU::Business::Finance Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan. How are credit card packages and cardholder behaviour affected by consumer's demographics?
description	This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior towards desirability, duration of usage, sequecing and usage priority.
author2	Lee, Hon Sing
author_facet	Lee, Hon Sing Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan.
format	Final Year Project
author	Gow, Yujie. Gwee, Li Ping. Ng, Mei Shan.
author_sort	Gow, Yujie.
title	How are credit card packages and cardholder behaviour affected by consumer's demographics?
title_short	How are credit card packages and cardholder behaviour affected by consumer's demographics?
title_full	How are credit card packages and cardholder behaviour affected by consumer's demographics?
title_fullStr	How are credit card packages and cardholder behaviour affected by consumer's demographics?
title_full_unstemmed	How are credit card packages and cardholder behaviour affected by consumer's demographics?
title_sort	how are credit card packages and cardholder behaviour affected by consumer's demographics?
publishDate	2008
url	http://hdl.handle.net/10356/10324
_version_	1772828055083941888

How are credit card packages and cardholder behaviour affected by consumer's demographics?

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