How are credit card packages and cardholder behaviour affected by consumer's demographics?

This project aimed to establish interesting correlations between consumers’ endowment characteristics, and their preferences and behavior towards credit cards in Singapore. The first two aspects covered tangible and intangible card benefits, with the last aspect examing cardholders' behavior to...

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Bibliographic Details
Main Authors: Gow, Yujie., Gwee, Li Ping., Ng, Mei Shan.
Other Authors: Lee, Hon Sing
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10324
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Institution: Nanyang Technological University

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