Customer satisfaction of credit card services

• Main Authors: Goh, Eng Beng, Lee, Gee Fang, Tan, Seng Hor
• 其他作者: Lee Boon Keng
• 格式: Final Year Project
• 語言: English
• 出版: 2014
• 主題: DRNTU::Business
• 在線閱讀: http://hdl.handle.net/10356/59639
• 機構: Nanyang Technological University

This study aims to identify the key attributes of credit card services which appeal to consumers. In view of the highly competitive nature of the credit card market, the ability to isolate the dominating factors is essential in meeting consumers' needs. Resources can then be optimally utilised...