Customer satisfaction of credit card services
This study aims to identify the key attributes of credit card services which appeal to consumers. In view of the highly competitive nature of the credit card market, the ability to isolate the dominating factors is essential in meeting consumers' needs. Resources can then be optimally utilised...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59639 |
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| Institution: | Nanyang Technological University |
| Language: | English |