Customer satisfaction of credit card services
This study aims to identify the key attributes of credit card services which appeal to consumers. In view of the highly competitive nature of the credit card market, the ability to isolate the dominating factors is essential in meeting consumers' needs. Resources can then be optimally utilised...
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2014
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| Online Access: | http://hdl.handle.net/10356/59639 |
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sg-ntu-dr.10356-596392023-05-19T05:45:02Z Customer satisfaction of credit card services Goh, Eng Beng Lee, Gee Fang Tan, Seng Hor Lee Boon Keng Nanyang Business School DRNTU::Business This study aims to identify the key attributes of credit card services which appeal to consumers. In view of the highly competitive nature of the credit card market, the ability to isolate the dominating factors is essential in meeting consumers' needs. Resources can then be optimally utilised and issuers can better tailor their services not only towards retaining existing customers but also to attract potential ones. BUSINESS 2014-05-09T06:20:15Z 2014-05-09T06:20:15Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59639 en Nanyang Technological University 110 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Goh, Eng Beng Lee, Gee Fang Tan, Seng Hor Customer satisfaction of credit card services |
| description |
This study aims to identify the key attributes of credit card services which appeal to consumers. In view of the highly competitive nature of the credit card market, the ability to isolate the dominating factors is essential in meeting consumers' needs. Resources can then be optimally utilised and issuers can better tailor their services not only towards retaining existing customers but also to attract potential ones. |
| author2 |
Lee Boon Keng |
| author_facet |
Lee Boon Keng Goh, Eng Beng Lee, Gee Fang Tan, Seng Hor |
| format |
Final Year Project |
| author |
Goh, Eng Beng Lee, Gee Fang Tan, Seng Hor |
| author_sort |
Goh, Eng Beng |
| title |
Customer satisfaction of credit card services |
| title_short |
Customer satisfaction of credit card services |
| title_full |
Customer satisfaction of credit card services |
| title_fullStr |
Customer satisfaction of credit card services |
| title_full_unstemmed |
Customer satisfaction of credit card services |
| title_sort |
customer satisfaction of credit card services |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59639 |
| _version_ |
1770566828628639744 |