Customer satisfaction of credit card services

• Main Authors: Goh, Eng Beng, Lee, Gee Fang, Tan, Seng Hor
• Other Authors: Lee Boon Keng
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59639
• Institution: Nanyang Technological University

This study aims to identify the key attributes of credit card services which appeal to consumers. In view of the highly competitive nature of the credit card market, the ability to isolate the dominating factors is essential in meeting consumers' needs. Resources can then be optimally utilised...