Optimal sequential generation introduction policies: a micro-level diffusion approach

165 p.

Saved in:

Bibliographic Details
Main Author:	Xiong, Jun
Other Authors:	Rajesh Piplani
Format:	Theses and Dissertations
Published:	2014
Subjects:	DRNTU::Engineering::Mechanical engineering
Online Access:	http://hdl.handle.net/10356/58059
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-58059
record_format	dspace
spelling	sg-ntu-dr.10356-580592023-03-11T17:16:05Z Optimal sequential generation introduction policies: a micro-level diffusion approach Xiong, Jun Rajesh Piplani School of Mechanical and Aerospace Engineering DRNTU::Engineering::Mechanical engineering 165 p. Consumer products companies prefer to launch a new product as early as possible, then market the next generations with some enhancements or additional features, hoping to not only attract new customers, but also inspire existing customers to upgrade to newer generations. The launch of Multiple Generations of Products (MGP) is an important strategy which deserves thorough investigation. Doctor of Philosophy (MAE) 2014-04-07T11:56:14Z 2014-04-07T11:56:14Z 2011 2011 Thesis http://hdl.handle.net/10356/58059 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Engineering::Mechanical engineering
spellingShingle	DRNTU::Engineering::Mechanical engineering Xiong, Jun Optimal sequential generation introduction policies: a micro-level diffusion approach
description	165 p.
author2	Rajesh Piplani
author_facet	Rajesh Piplani Xiong, Jun
format	Theses and Dissertations
author	Xiong, Jun
author_sort	Xiong, Jun
title	Optimal sequential generation introduction policies: a micro-level diffusion approach
title_short	Optimal sequential generation introduction policies: a micro-level diffusion approach
title_full	Optimal sequential generation introduction policies: a micro-level diffusion approach
title_fullStr	Optimal sequential generation introduction policies: a micro-level diffusion approach
title_full_unstemmed	Optimal sequential generation introduction policies: a micro-level diffusion approach
title_sort	optimal sequential generation introduction policies: a micro-level diffusion approach
publishDate	2014
url	http://hdl.handle.net/10356/58059
_version_	1761781744638361600

Optimal sequential generation introduction policies: a micro-level diffusion approach

Similar Items