Customer behaviour model in e-commerce

The Customer Behaviour Model proposed in this report evaluates commercial websites based on customers' actions or behaviour. Often, sustainability of an E-venture depends on the ability of the business to retain customers for recurring purchases. The business can also use the model to identify...

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Bibliographic Details
Main Author:	Singh, Kamaljit.
Other Authors:	Lew, Sin Chye
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Systems engineering
Online Access:	http://hdl.handle.net/10356/5852
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-5852
record_format	dspace
spelling	sg-ntu-dr.10356-58522023-03-11T17:14:51Z Customer behaviour model in e-commerce Singh, Kamaljit. Lew, Sin Chye School of Mechanical and Aerospace Engineering Lee, Yong Tsui DRNTU::Engineering::Systems engineering The Customer Behaviour Model proposed in this report evaluates commercial websites based on customers' actions or behaviour. Often, sustainability of an E-venture depends on the ability of the business to retain customers for recurring purchases. The business can also use the model to identify potential problems and make critical adjustments before they show up in the sales figures. Master of Science (Computer Integrated Manufacturing) 2008-09-17T11:00:42Z 2008-09-17T11:00:42Z 2006 2006 Thesis http://hdl.handle.net/10356/5852 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Engineering::Systems engineering
spellingShingle	DRNTU::Engineering::Systems engineering Singh, Kamaljit. Customer behaviour model in e-commerce
description	The Customer Behaviour Model proposed in this report evaluates commercial websites based on customers' actions or behaviour. Often, sustainability of an E-venture depends on the ability of the business to retain customers for recurring purchases. The business can also use the model to identify potential problems and make critical adjustments before they show up in the sales figures.
author2	Lew, Sin Chye
author_facet	Lew, Sin Chye Singh, Kamaljit.
format	Theses and Dissertations
author	Singh, Kamaljit.
author_sort	Singh, Kamaljit.
title	Customer behaviour model in e-commerce
title_short	Customer behaviour model in e-commerce
title_full	Customer behaviour model in e-commerce
title_fullStr	Customer behaviour model in e-commerce
title_full_unstemmed	Customer behaviour model in e-commerce
title_sort	customer behaviour model in e-commerce
publishDate	2008
url	http://hdl.handle.net/10356/5852
_version_	1761782017113980928

Customer behaviour model in e-commerce

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