Customer behaviour model in e-commerce
The Customer Behaviour Model proposed in this report evaluates commercial websites based on customers' actions or behaviour. Often, sustainability of an E-venture depends on the ability of the business to retain customers for recurring purchases. The business can also use the model to identify...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/5852 |
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| Institution: | Nanyang Technological University |