The significance of outcomes, mental accounting, framing and anchoring & adjustment on performance evaluation

This study attempts to do three things. Firstly, it examines the Outcome Effect in evaluating variance investigations. Secondly, it tries to explain the Outcome Effect through the following cognitive links: ( 1) the outcome of an investigation will have an impact on the perceive...

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Bibliographic Details
Main Authors: Chong, Boon Hwee, Goy, Siang Boon, Ong, Charles Hai Beng
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/58570
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Institution: Nanyang Technological University
Language: English