The significance of outcomes, mental accounting, framing and anchoring & adjustment on performance evaluation

This study attempts to do three things. Firstly, it examines the Outcome Effect in evaluating variance investigations. Secondly, it tries to explain the Outcome Effect through the following cognitive links: ( 1) the outcome of an investigation will have an impact on the perceive...

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書目詳細資料
Main Authors: Chong, Boon Hwee, Goy, Siang Boon, Ong, Charles Hai Beng
其他作者: Nanyang Business School
格式: Final Year Project
語言:English
出版: 2014
主題:
在線閱讀:http://hdl.handle.net/10356/58570
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