Targeting the children's market in Singapore
This study attempts to highlight that Singaporean children today constitute a growmg market segment whose needs and wants warrant special marketing considerations The three main objectives of this study are to: 1) explore the potential of the children's market in Singapore,...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/58585 |
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| Institution: | Nanyang Technological University |
| Language: | English |